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Widening its function to Maximise adoption

The low product usage is a challenge for MaxCreamer that lead Media Science to propose to open a much broader market than just coffee drinkers, so that MaxCream can be used to become the mixture of drinks and food to improve its savory taste and ride the 81% growth of milk per year. This education requires an integrated approach through ATL, Digital and Activation so that consumers can experience the wide benefits of MaxCreamer through direct engagement.

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