Nissin Kelapa Ijo
Un-neglectable humorous webseries that convert
In the launching the Kelapa Ijo variant, Nissin wants to position its product as the "Champion of the Coconut" (Jawara Kelapa). We answer this challenge with a social media campaign that carried out a funny Jawara Family Character that is unique and funny to drive an entertaining snackable insta content for Kelapa Ijo as biscuit for every break time. Young Moms target market with Kids who are active and up to date with social media are successfully achieved and exceed the target KPI using a series of short videos supported by trailer/teaser and quizes.